Alex Morgan
Senior Marketing Manager
Professional Summary
Results-driven marketing professional with 8+ years of experience building brand equity and driving revenue growth through data-led digital strategy. Consistent track record of improving campaign ROI by 30–40%, managing multi-million dollar budgets, and leading cross-functional teams in fast-paced environments. Adept at translating complex data into clear executive narratives.
Work Experience
Acme Corporation · New York, NY
- Lead digital marketing strategy across paid, organic, and email channels managing a $2.4M annual budget with 38% average ROI improvement year-over-year.
- Manage a team of 6 specialists across SEO, content, and paid media; introduced OKR framework increasing team output by 25%.
- Launched 3 major product campaigns generating $4.2M in attributed revenue; exceeded targets in all three cycles.
- Implemented HubSpot marketing automation, reducing campaign turnaround time by 50% and improving lead scoring accuracy.
BrandFirst Agency · New York, NY
- Oversaw integrated campaigns for 12 B2B and B2C clients across technology, retail, and healthcare verticals.
- Grew average client social media following by 120% within 6 months of engagement through targeted content strategy.
- Produced monthly multi-channel analytics reports tracking CAC, LTV, CTR, and conversion KPIs for all accounts.
Startup Ventures Inc. · New York, NY
- Coordinated content production and distribution across 5 digital platforms, growing organic traffic by 60% in 18 months.
- Collaborated with design and development teams to deliver 40+ campaign assets on time and within budget.
Education
State University · New York, NY
GPA: 3.7/4.0 · Dean's List · Marketing Society President
Skills & Certifications
Digital Marketing
SEO/SEM
Google Analytics 4
HubSpot CRM
Salesforce
Adobe Creative Suite
Content Strategy
Email Marketing
Paid Social (Meta/LinkedIn)
A/B Testing
Budget Management
Team Leadership
SQL (basic)
Tableau
Google Analytics Certified · HubSpot Content Marketing Certified · Facebook Blueprint