Profile
Senior Graphic Designer with 8+ years crafting compelling brand identities, print campaigns, and packaging for consumer and lifestyle brands. Known for translating complex brand strategies into clean, impactful visuals that resonate with target audiences. Led design for campaigns reaching audiences of 5M+. Comfortable owning projects end-to-end and collaborating with creative directors, marketing teams, and clients.
Experience
Folio Creative Agency · Portland, OR
- Lead visual identity and brand design for 12 consumer brand clients; average client retention rate 94% over 3 years.
- Designed complete rebrand for Cascade Outdoor Co. (300-location retail chain) covering logo, packaging, signage, and digital assets — brand awareness scores increased 27% in post-launch survey.
- Created print ad campaign for Pacific Harvest Foods spanning 8 national magazines; campaign won 2023 GDUSA American Graphic Design Award.
- Managed and mentored 2 junior designers; established agency's first design system and component library, cutting project ramp-up time by 35%.
Wren & Co. Design Studio · Seattle, WA
- Delivered brand identity, packaging, and marketing collateral for 30+ CPG, food & beverage, and lifestyle clients.
- Designed packaging refresh for a craft brewery client (14 SKUs); product sell-through increased 41% in the 6 months post-launch.
- Produced annual reports, brochures, and exhibition graphics for clients in architecture and non-profit sectors.
Brightside Studio · Providence, RI
- Supported senior designers on brand and print projects; handled production files, pre-press checks, and vendor coordination.
Selected Portfolio Work
Cascade Outdoor Co. — Brand Identity Overhaul
Pacific Harvest Foods — National Print Campaign
Tide & Pine Brewing — Packaging Redesign