Summary
Data-driven Senior Marketing Manager with 8 years of experience leading B2B and B2C demand generation programs. Proven track record growing pipeline and revenue through integrated campaigns across paid media, SEO, email, and events. Led teams up to 6 people and managed combined budgets of $2.4M. Fluent in translating complex analytics into strategic decisions that accelerate growth.
Experience
Orbis SaaS (Series B, $45M ARR) · Chicago, IL
- Own full-funnel demand generation strategy; grew qualified pipeline from $6.2M to $14.8M (139% increase) over 2 years.
- Led Google Ads and LinkedIn campaigns with combined $900K annual budget, achieving average ROAS of 4.8x and cost-per-MQL of $187 (down from $342).
- Launched email nurture program across 14 automated workflows; increased MQL-to-SQL conversion from 18% to 31%.
- Managed and grew a team of 4 marketing specialists and 2 content writers; 3 team members promoted during tenure.
- Partnered with Product and Sales to launch 3 new product lines — coordinated go-to-market strategy contributing $2.1M in new ARR in first 6 months.
- Championed HubSpot CRM migration from Salesforce Pardot, cutting campaign build time by 40% and reducing tool cost by $84K/year.
Brightline Commerce · Chicago, IL
- Developed and executed integrated marketing calendar across paid, organic, social, and email channels for a $28M B2C e-commerce brand.
- Grew organic search traffic 210% in 18 months through content strategy overhaul and technical SEO improvements (from 42K to 130K monthly sessions).
- Managed seasonal campaigns with $1.2M paid social budget; Black Friday 2020 campaign generated $4.7M in revenue, a 61% YoY increase.
- Built out influencer marketing program from scratch — partnered with 35 micro-influencers generating 18M impressions and 4.2% average engagement rate.
Catalyst Agency · Chicago, IL
- Supported campaign execution for 8 client accounts across financial services, retail, and healthcare sectors.
- Managed $300K in monthly paid social spend across Facebook and Instagram; consistently hit or beat client CPA targets.
Skills
Campaign & Demand GenPaid Search, Paid Social, SEO/SEM, Email Marketing, ABM, Events
AnalyticsGoogle Analytics 4, Looker, Tableau, HubSpot Reporting, A/B Testing
ToolsHubSpot, Salesforce, Google Ads, LinkedIn Ads, Semrush, Klaviyo, Asana
Content & DesignCopywriting, Brand Strategy, Canva, Figma (basic), WordPress
Education
Bachelor of Science, Marketing
May 2016
University of Illinois, Urbana-Champaign · GPA: 3.7/4.0 · Marketing Honors Program
Certifications
Google Ads Certified (Search & Display) · HubSpot Inbound Marketing Certification · Meta Blueprint Certified