Summary
Product leader with 7 years of experience driving 0-to-1 and growth product initiatives at high-growth SaaS and marketplace companies. Proven ability to define product strategy, align cross-functional teams, and ship products that move key business metrics. Led product areas generating $22M+ in ARR. Comfortable managing ambiguity and influencing without authority across Engineering, Design, Data, and Go-to-Market.
Experience
Loopside (Series C, B2B SaaS, $80M ARR) · Seattle, WA
- Own the end-to-end product strategy for Growth & Monetization, accountable for $22M ARR product line covering in-app upgrades, trials, and expansion revenue.
- Launched self-serve upgrade flow that increased trial-to-paid conversion from 9.2% to 16.8% in 90 days — largest single-quarter revenue impact in company history (+$4.1M ARR).
- Redesigned the onboarding sequence using cohort analysis and 18 user interviews; reduced time-to-first-value from 11 days to 3.5 days, improving 30-day retention by 22%.
- Introduced a usage-based pricing tier that generated $3.8M in new ARR from existing customers in year one without cannibalizing existing plans.
- Partner with 3 engineering squads (18 engineers total) and lead weekly sprint reviews, roadmap planning, and stakeholder updates to C-suite.
Bazarow Marketplace · San Francisco, CA (Remote)
- Led Search & Discovery for a two-sided marketplace with 3.2M buyers and 140K sellers; drove 34% improvement in search click-through rate through ranking model overhaul.
- Shipped personalized product recommendation engine (collaborative filtering) that increased average order value from $47 to $61 (+30%) within 4 months of launch.
- Defined and executed 12-month roadmap across 3 product bets; 2 shipped on time, 1 pivoted based on A/B test results — saved $600K in engineering investment.
- Ran 40+ discovery interviews and 8 usability tests per quarter; introduced Jobs-to-be-Done framework to the product org.
FieldOps (B2B SaaS, acquired 2021) · Portland, OR
- Launched mobile app v1.0 for field service technicians (iOS & Android) from scoping to GA in 7 months; app rated 4.6/5 on App Store with 12K downloads in first year.
- Built and maintained product backlog of 200+ items; facilitated Agile ceremonies across 2 scrum teams.
Skills
Product MethodsProduct Strategy, OKRs, JTBD, Agile/Scrum, A/B Testing, Roadmapping
AnalyticsSQL, Amplitude, Mixpanel, Looker, Heap, Funnel Analysis, Cohort Analysis
ToolsJira, Confluence, Figma, Notion, Productboard, Miro, Linear
LeadershipCross-functional leadership, exec communication, stakeholder management
Education
Master of Business Administration (MBA)
May 2017
University of Washington, Foster School of Business · Technology Management Concentration
Bachelor of Science, Information Systems
May 2014
University of Michigan · GPA: 3.8/4.0